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Change Management: Strategies for Successful Salesforce User Adoption

Organizations regularly make significant investments in Salesforce but still face end-user adoption challenges. If these problems persist, the total cost of ownership is often called into question by executives who have difficulty seeing the platform’s ROI.

Salesforce is a user-friendly platform, designed to be easily customized and adapted for your organization’s operational needs after some basic training, but that alone isn’t enough to drive successful user adoption. Tailoring a comprehensive change management strategy to your firm’s technical aptitude and overarching work culture is critical. 

This whitepaper identifies key change management strategies to help your organization plan for a successful Salesforce implementation, driven by an engaged, forward-looking end-user community.

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